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KOI Wellbeing: an approach to health, in search of root cause.

KOI was founded on a belief: everyone deserves effective, evidence-based, root-cause care, without the limits of insurance-driven medicine.

A koi fish, the symbol of the KOI brand

What we believe

Everyone has the right to experience optimal health, and to access effective care promptly and conveniently. We believe healthcare should be a service where you're treated as a valued individual, not a patient file dictated by insurance constraints.

Writing a prescription for your complaint isn't healthcare, it doesn't address the root cause; it simply masks symptoms and creates dependency. We know there is a better way.

By using advanced laboratory testing to uncover the root cause, and prescribing naturalised options that can be measured for efficacy, we deliver healthcare that actually works, and lasts.

To create a bridge between western and naturopathic medicine, in a positive, supportive environment that leaves people informed and empowered.
Jeffrey Sternberg, founder of KOI
How KOI started

A gap worth closing.

KOI began with a simple observation: too many people weren't getting answers. There was a gap in care, a lack of empathy, and a personal touch lost somewhere between the waiting room and the prescription pad.

Our approach is to make the experience of being a patient about far more than a refill. It is about being heard, being listened to, and having your needs genuinely met.

The calm, welcoming KOI space
Our space

Somewhere you can actually breathe.

We try to mirror that approach in the space itself. We built somewhere welcoming, restful and rejuvenating, a place you can walk into and exhale.

It doesn't feel like a traditional doctor's office, and that is the point. Here, we know you by name, not by medical record number.

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The process

It starts with time.

No rushed fifteen minutes here. We start by understanding you, then build from there.

A free 50-minute consult

Real time to be heard. We sit down to understand your history and your goals, with no rush, no pressure and no fifteen-minute clock.

We start with labs

Good care is data-driven, so we begin with the right testing. Already have recent labs? Bring them in, we're happy to work from those.

Your plan, built together

We build your plan with you, not for you, matched to your goals, your body and your lifestyle. It's a collaboration, never a template.

Ongoing care

We retest, adjust and stay with you, so your plan keeps working as you do.

Care that doesn't break the bank

Our goal is to help you, not to charge you. Paying for your care shouldn't be another stress in your life, so we've partnered with Cherry for flexible, easy financing that helps you reach your goals without breaking the bank. Sign-up takes minutes, and checking your options won't affect your credit score.

Our vision

Concierge care, for every neighbourhood

We envision a future where everyone has access to beautifully appointed, concierge-quality integrative care, where you know your doctor, know what care costs, and truly heal.

Root-Cause First

We uncover why you're unwell with advanced testing, then treat the cause.

Transparent & Personal

Care you understand, with pricing you can see and a doctor who knows you.

Beautifully Appointed

A calming, sanctuary-like environment, wellness as an experience.

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Our flagship since 2015 sets the standard every KOI location shares.

The people behind KOI

The people who'll know you by name.

A close-knit team of physicians, nurse practitioners and naturopathic doctors, each taking the time to truly know you, and the science behind getting you well. Hover a face to see what they focus on.

Lindsay Wasserman-Hallock, NP at KOINP

Lindsay Wasserman-Hallock

Nurse Practitioner · La Jolla

Hormone OptimizationMedical Weight LossIV TherapyRegenerative Medicine
José Luis Saucedo, ND at KOIND

José Luis Saucedo

Naturopathic Doctor · La Jolla

Gut HealthPeptide TherapyRegenerative MedicineChelation
Phillip Dickinson, MD at KOIMD

Phillip Dickinson

Board-Certified Surgeon · La Jolla

Bariatric & Metabolic SurgeryHormone HealthWeight LossPeptide Therapy
Chris Farrelly, ND, LAc at KOIND, LAc

Chris Farrelly

Naturopathic Doctor · Sorrento Valley

Digestive HealthAutoimmuneHormone BalancingFertilityIV Therapy
Jeffrey A. Sternberg, CEO at KOICEO

Jeffrey A. Sternberg

CEO & Founder

Integrative Care ModelPatient Advocacy
Our brand & its meaning

Why the koi.

In many cultures the koi symbolises perseverance, transformation and the pursuit of a better life, swimming upstream against the current. It's the spirit we bring to medicine: the determination to look deeper, ask why, and help you become your healthiest self.

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A koi fish
Since 2015La Jolla flagship
No obligation, just honest conversation

Schedule your free 15-minute consultation.

Talk with one of our experts about what's possible for you, your body, your goals, your way of life.